“The more an idea is developed, the more concise becomes the expression; the more a tree is pruned, the better is the fruit.” –Alfred Bougeart
Hello Goodie Two Shoes!
This is for the writers who have many, many ideas.
And there’s always a new one around the corner!
Whether your ideas are standalones or series, whether you want to trad or self-publish, I have some tips for you!
So, let’s dive in.
Before You Start
Some intro and caution.
This is what I like to call: marketing your ideas.
It’s a great tool to use not only to gauge interest but also to practice editing and getting some of your work read by strangers, especially if you’ve never done that before.
This can easily become a distraction if you let it.
If you’re wondering whether this is something you should do ask yourself these two questions:
- Am I doing this because the story I’m working on right now is hard and it’s easier to pick a new project?
- Is this keeping me from writing?
As long as you are continuing to write, I don’t think you can go wrong with this.
Marketing Your Ideas
Welcome! I’m so glad you’re here.
Buckle up, this is going to be a long post.
Marketing Your Ideas is this: you post about 10 of your ideas, and let the world choose what they are most excited to read.
I’m going to walk you through exactly how to do that, and on which platforms.
Choose Your Ideas
If you have more than 10 ideas, this could be difficult. Don’t try to come up with more ideas if you have less than 10. Just work with the ones you have.
If you have multiple series, I would market the series as a single idea.
Once you choose your ideas, you’re going to do one of these things for each book:
- Write a prequel short story (in the world)
- Write the prologue and the first 2 chapters
- Write the first 3 chapters
This will ensure that you continue to write, will also give people a taste of your writing style, and help readers know if they like the idea.
Writing is going to be your main focus. After you hit your writing goal for the day, next comes the marketing prep work.
I like colors and aesthetics. If you can pick a color and aesthetic for each one of your ideas, it’s going to be easier to market them.
It’s also going to be easier to choose a theme when you’re posting.
Mood boards and songs that people love and remind you of your story can help to “sell” the idea to your audience.
This is going to happen on Instagram and Facebook stories, Twitter, or any platform where you can pitch your idea in one sentence.
It is not a summary of your book. This is a catchphrase. Something that will immediately catch your audience’s attention.
For one short story I have, it could be something like, “If you could know how or when you are going to die, which would you choose?”
It doesn’t have to be a question, but hopefully you get the idea.
This is something I would post on my stories, or that I would tweet.
It could be a poll, and the more interaction you get, the more people will see it.
These posts are for platforms that don’t give you as much of a word count limit.
Post your blurb for each story here.
If you have trouble with blurbs, remember that you’re not telling the reader the whole story. The book does that.
You are telling the reader why they should read your story over countless others.
So, make them ask questions and let them know that the answers they want can only be found by reading your story.
If you have a blog, I would take this a step further. Give the blurb but also talk about how you came up with the idea and/or what you’re most excited about.
The options are endless here. I would make like, 1 or 2 videos for each short video platform you have and leave it at that.
You can make aesthetics, if my book was a…, random quotes from my WIP, a little section of a favorite scene.
This is really key if you want to be seen.
Algorithms are impossible, but to get the most traction with your ideas, you need to do what you can to help yourself.
Research as many hashtags as you can think of that go with your WIP and see which ones are the most popular. Use as many of them as you can.
Also, use popular ones. If there are fewer than 100 posts with your hashtag, chances are higher that fewer people will see it.
If you know me, I am a planner.
- Give yourself a deadline and stick to it as close as you can. Don’t spend forever on this.
- Know which platforms you’re going to be posting on.
- Make a list of all the posts you’re going to post on each platform.
- I would keep this the same for each idea because consistency is nice.
- Choose how long you’re going to spend posting about each idea. (I’d say a week or two.)
- Post everything on the same day in the same order.
Monday: Catchy Phrase (1-2 sentences) (Tweet, Instagram, Facebook, & TikTok Stories, YouTube Community Post and/or Short)
Tuesday: Blurb & Mood Board (Tweet a mood board & a different catchphrase, Instagram & Facebook mood board & blurb post, TikTok aesthetic video (or some video), different video on YouTube Shorts, potentially a sort of longer book trailer video)
Wednesday-Friday: Post chapters one day at a time.
Repeat until you run out of ideas.
See which one people like the best. Congrats! This is your new main project.
I hope your posts do well, that people love you idea, and that the knowledge of that will carry you through the difficult writing process!
You can do this!
Stay fun! I’ll see you in the next one.